As 40% of enterprise SaaS contracts shift to outcome-based pricing, product teams who don't deeply understand customer outcomes are already losing. Here's what to do about it.
Wall Street panicked when an AI demo wiped $285 billion off software stocks. But history shows the real disruption isn't what they think.
Gartner's latest Magic Quadrant reveals the dirty secret of VoC platforms: companies are drowning in customer data but starving for actionable insights. Here's how AI is finally closing the gap.
AI adoption is at an all-time high, yet fewer teams can prove ROI than last year. Here's why the gap exists and how customer insights close it.
93% of marketing leaders think their AI understands customers. Only 53% of customers agree. Here's how to close that gap and build products people actually want.
Proactive CX is replacing reactive support. Here's how AI-powered customer insights help product teams anticipate problems before they become churn.
The rise of predictive customer intelligence is making reactive feedback loops obsolete. Here's why the best product teams are abandoning the old playbook.
Microsoft's partnership with Anthropic signals the shift from AI assistants to AI agents that actually execute work. Product teams that still rely on manual feedback analysis are already behind.
As AI agents hollow out feature-based SaaS products, companies with deep customer understanding are discovering their competitive moat. Here's why customer insights are your strongest defense.
Salesforce's acquisition of Momentum signals a major shift: enterprise giants are racing to turn unstructured customer conversations into actionable product insights. Here's what it means for product teams.
Product teams are drowning in customer data but starving for insights. New research shows how AI-powered intelligence is finally bridging the gap between information and action.
G2's 2026 survey reveals the biggest barrier to AI-driven churn reduction isn't the technology—it's the gap between insight and action. Here's how product teams can bridge it.
AI can replicate any feature. But it can't replicate understanding what to build. As SaaS crumbles under AI disruption, the winners will be those who know their customers best.
G2's 2026 survey reveals AI churn tools are maturing fast. But the gap between insight and action remains. Here's why customer feedback is the missing piece.
As enterprises rush to build custom software and AI threatens traditional SaaS, the companies that will win are those who actually understand what their customers need.
At the AI Impact Summit 2026, industry leaders revealed what really matters in the AI era: understanding customer pain points, not just automating workflows.
$2 trillion vanished from software stocks in 30 days. AI agents are replacing entire SaaS categories. Here's what separates the survivors from the casualties.
New Retool data shows enterprises are replacing SaaS with custom builds—not because of technology, but because vendors don't understand their workflows. Here's what product teams need to know.
As agentic AI disrupts traditional software businesses, product teams face a choice: build features that get replaced, or understand customers so deeply that AI can't compete.