Your CRM contains more than contact data. Deal notes, email threads, meeting summaries, and customer communications hold valuable product insights.
But CRM data is structured for sales, not product research. The insights stay locked in deal records.
Unlock product insights from your CRM
Pelin connects to HubSpot and analyzes customer-facing content:
- Deal notes — What do prospects say during the sales process?
- Email threads — What concerns do customers raise?
- Meeting notes — What comes up in customer conversations?
- Account records — What feedback is captured across the customer lifecycle?
What you'll discover
Sales objections — What concerns come up across deals?
Competitive mentions — Who are customers comparing you to?
Feature gaps — What do prospects need that you don't have?
Customer patterns — What themes emerge across different accounts?
Connect sales insights to product decisions
Sales teams hear customer feedback every day. Pelin makes that intelligence accessible to product teams — aggregated, analyzed, and ready to act on.
Combine with support data from Intercom, Zendesk, and call data from Gong for the complete picture.