Salesforce holds rich customer context. Opportunity notes, case records, email logs, account history — all containing product insights.
But Salesforce is optimized for sales operations, not product research. The insights stay locked in CRM fields.
Unlock product intelligence from Salesforce
Pelin connects to Salesforce and analyzes customer-relevant data:
- Opportunity notes — What do prospects say during sales cycles?
- Case data — What issues do customers raise?
- Account context — What's the history with key customers?
- Deal notes — What feedback is captured during the sales process?
What you'll discover
Common objections — What concerns come up across deals?
Competitive mentions — Who do customers compare you to in CRM notes?
Feature gaps — What capabilities do prospects ask about?
Customer patterns — What themes emerge across accounts?
Bridge sales and product
Sales has customer context that product needs. Pelin makes that knowledge accessible — analyzed, aggregated, and actionable.
Combine with support data from Zendesk, call recordings from Gong, and other sources for the complete customer picture.